A Master in Business Administration(MBA) graduate from PSGIM, a leading Indian business school, Sudhir has specialized in Sales & Marketing and has over a decade of experience in the fitness and wellness industry. He began working with leading fitness brand Precor handling the Western region and developing key accounts. In 2005, he joined a start up division of the distributor for fitness major, STARTRAC INC. and was responsible for the growth of the business in India. In seven years of association with the company, he led the successful growth of the team and sales to be a leading player in the industry with exclusive Key Account tieups across the country and has a impeccable record for customer service and delight.