The Prathibha StoryAbout Us :In its perfectly designed patterns and attentive service is an illustrious history that stands as a steady guiding force.Although Prathibha was formally founded in 1952 by Sri Sakala Narasimhulu Chetty, the beginnings of the story goes back even further. In 1944, as a young man of just 18 years, Narsimhulu Chetty began to be trained in the finer points of the jewellery business by his father-in-law, Sri Devatha Sreeramiah Chetty — a highly respected figure and prominent member of the industry at that time, as well as the Founder-President of the Bangalore Jewellers Association. With his mentoring, support and partnership, Mr Chetty, now well-groomed in the workings of the industry, established his own jewellery venture, Prathibha, in 1952. The word ‘Prathibha’, from Kalidasa’s epic poem ‘Kumara Sambhavam’ had a lasting effect on Narasimhulu Chetty for its meaning – ‘the ability to create and innovate’. And thus, his first daughter and his jewellery store were both blessed with the name.In a small space in Nagarathpet that measured a mere 6.5 feet x 20 feet, Narasimhulu Chetty opened his first store and laid the foundations of the brand it is today. It’s here that he established a style of service and dedication to quality that is followed to this day. The charismatic Narasimhulu Chetty was, and continues to be known, for his expert counsel, sincere service, and unwavering honesty.
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