The story of Candere begins not very long ago. In 2013, founder Rupesh Jain an IT engineer from Mumbai started his own maiden venture, steering away from the world of offline jewellery; a world he was born into. Competing with the ideals of old school shopping and a vision of making precious jewellery available to those who loved to shop online, he started Candere; an online website to bring jewellery of uncompromising quality and craftsmanship to the masses. His vision was further strengthened with the idea of bringing an online showroom with customizations available, something that was absent in the offline world. With a vision of breaking the myth, that ‘diamonds are only for the rich’, Candere began its journey.