He founded DEN in 2007 with a vision to bring about a paradigm shift in India's cable TV distribution industry through consolidation and digitisation. Within a few years since its formation, DEN has become India's leading cable TV distribution company and is a pioneer of digitisation. He was also instrumental in the formation of Star DEN, a 50-50 J-V between DEN and the Star TV group. He was a co-founder of the erstwhile IBN18, home of CNN IBN and IBN7 and was the Joint Managing Director of the company from 2005 to 2010. He was also a founding member of the News Broadcasters Association and served as its President in 2009 and 2010. Prior to IBN18, he served as a Director on the board of NDTV Ltd. A qualified Chartered Accountant, he has over two decades' experience in the Indian media & television industry. He has been associated with the Indian television industry since 1984. He is currently a member of the CII National Committee on Media & Entertainment and the FICCI Broadcast Forum.