A brand that was started with a mission of making parenthood effortless & easy with products that are akin to goodness and care, quality products at an affordable price, making our brand economical and exquisite. Aatish, the CEO of our business, strongly believes in pampering mothers and babies is equally important. Our CEO’s father was the founder of the brand who opened the very first store in Chennai. Serving parents with high-quality, non-toxic baby products has been our motto ever since day one. Who would understand this better than a father? We have a wide range of products in categories such as feeding & nursing, safety & grooming, bathing & diapering, baby gear, mother needs & muslin essentials. We are a brand that's a one-stop solution to all your baby care needs. We are an internationally certified brand established to cater to the needs of infants and mothers, with over 30 years of presence in the market. We are present in over 1000 stores across India, of which 27 are exclusive brand outlets, with over 500 plus child and mother care products. Apart from our retail stores, we have a strong presence digitally on major social media platforms that act as a bridge between you and us. We are also glad and are looking forward to expanding our presence online. Experience goodness at every Step with 1st Step!