All Things Baby is a curated platform for mother and baby products that provides parents in India with some of the best products from leading global and Indian brands. The brand aims to simplify parents'; lives, by offering the right solutions through superior well-curated products and content. Established in 2019, All Things Baby is the brainchild of Tejal Bajla and Akshay Jalan. During the early years of parenthood, Tejal travelled across the world searching for the best baby gear and infant care goods for her child. She observed that the Indian landscape for international baby brands was largely dominated by the grey market or usually fulfilled by family and friends living abroad who would fill their travel bags with diapers, formula and other baby gear when coming to India. Having identified this gap and the multi-fold demand for authentic international baby products and gear in the country, coupled with their learnings in the mother & baby industry through Brainsmith (an early learning brand they founded in 2016), the co-founders, Akshay and Tejal, conceptualised AllThingsBaby.com.