We named our brand AADYAA as this word embodies everything that our brand stands for – originality, creativity, age-old traditions, respect for nature and its elements, and the joy of presenting our unique creations to our customers around the world. We aspire to work with pure elements to wield and shape designs in jewelry that resonate with the universe, be it the motif of a flower, the rays of the sun, or just simple geometry transformed into a piece of art. The heart of our brand rests in these three basic yet profound principles - Tradition. Soul. Happiness Creating pieces of jewelry that have an inherent soul and have heritage roots in art forms practiced since the ages makes our designs unique. Because there is a story behind each creation, we believe it echoes with the stories of our customers and gives them a chance to make lasting memories and this is what we love most about being Aadyaa.