BIG C, as we know it today, evolved over last 21+ years to be known for great value and customer service. Big C’s history has a humble beginning with its first store started in Vijayawada in 2002. With satisfied customer base of over five crores and brand partnerships that was built with an aim to provide best buying experience for Mobile Phones, BIG C has been largest mobile retail chain in telugu states i.e. Andhra Pradesh & Telangana with an amazing network of over 220+ stores. BIG C also started its expansion in Tamilnadu since 2017 From winning the prestigious “Times Retail Icon of the Year” 5 times in a row (2015-2019) to the “SIBA Award” in Business Leaders Category, “Business Leader” Award 2017 by TV5, Times Business Awards in 2021 as a “Best Large Format Mobile Retail Chain”, BIG C's reputation is attributed to the loyal customer base built over a period of time. In BIG C, the C stands for the Customer and also for Change. The customers charted the course that the company gladly followed and succeeded beyond words. BIG C has been adopting itself to the technological and socio economic changes throughout 21+ years of journey to provide great customer service. What remained unchanged are trust, value and experience which got strengthened with customers.